The process of gaining traffic or attention through social media sites is called social media marketing. Brands are sure to be seen and recognized in social media as everyone is always checking some social media or other. As people share things on social media, a better customer base is created. On the principle of organic search, social media marketing is based. The meaning of this is that the position of the website on search engines rises when the website or the social network page connected to it gets more active. To improve communication with users, increase brand visibility and reach more potential customers is the main goal of social media marketing. By creating quality content that the users of social networks share with their friends, social media marketing is being done. Obtaining direct feedback from users or potential customers is the point of social media marketing.