What is digital marketing?
Today we are living in a digital age. Most people are now adapted to digital technology. If anyone wants his or her business to be successful, the traditional ways of marketing will not be of much help. Here comes the need for digital marketing. At first, you have to understand what digital marketing is. It is the way of marketing through digital media. There are various methods of digital marketing. Some of them are Social Media Marketing, YouTube Marketing, SEO (Search Engine Optimization), PPC (Pay Per Click) service, Digital Branding and Digital Advertising. These methods are briefly described below:
When you utilize social media platforms and websites for the promotion of product or service, it is called social media marketing. Companies can track the progress, success and engagement of ad campaigns through built-in data analytics tools of most social media platforms. In Twitter, companies can promote their products through short messages. These messages are known as tweets and cannot be more than 140 characters. Companies can post videos, photos and long descriptions related to products or services in Facebook pages. In LinkedIn, companies can create professional profiles for themselves and their businesses which others connected to them can see.
SEO (Search Engine Optimization)
A method of strategies and techniques which is used for increasing traffic and having a rank in SERP (Search Engine Result Page) is called SEO (Search Engine Optimization). The strategies include improving website content, making sure the web pages are indexed correctly, ensuring that the content is unique and so on. If done properly, SEO can bring more traffic to a site as the site will rank higher in search engine result pages and can be easily found.
PPC (Pay Per Click)
This is a popular method of digital marketing. Each time their ads are clicked, advertisers pay a certain amount. With popular search engines such as Google Adwords and Microsoft Bing Ads are associated. It can be said that is a way of buying visits to sites. There are various techniques to build a successful PPC campaign. They include selecting the right keywords, organizing them into o properly organized campaigns and ad groups and many others.